Each job is special to us and it requires elaborate effort. Our favorite thing is to enjoy our work, be proud of the end result, and put some smiles on faces.
The best part of our job is that we can work on projects we'd sincerely wish to be a part, viewer, or reader of.
1 Kadın 1 Erkek - Consultancy
The Beginning
Digiturk is the longest-established digital platform in Turkey and offers its views both local and international media content. 1 Kadın 1 Erkek is a TV show that was discovered by Digiturk channel Turkmax, and became an instant success among young people. The visionary Turkmax team decided that 1 Kadın 1 Erkek should establish a presence on various mediums professionally, so we joined forces.
What happened?
We put our heads together with 1 Kadın 1 Erkek producers to create a communication plan that would add value to the show on various medium and sectors, then we made a work plan to fulfill that. We worked together with the show's team coordinately on many different topics like corporate identity of the brand, digital media positioning, planning legal framework for various mediums, and merchandising.
How did we do it?
We started intense legal work to bring together the rapidly increasing social media followers under a single name. The audience that set out to watch 1 Kadın 1 Erkek bits was gathered to a single website. We carried out a comprehensive survey to determine common traits, behavior patterns, and life styles of 1 Kadın 1 Erkek viewers, and a brand communication plan was developed in the light of this survey. Cooperation agreements were signed with Turkey's leading video portals.
The Happy Ending
As the brand value increased, 1 Kadın 1 Erkek turned into a sponsor magnet. It started selling merchandise through Facebook. The show became the first TV content brand that exceeded the one-million mark in members by the end of 2011, and has since continued the successful run with its producers on different TV channels.