Each job is special to us and it requires elaborate effort. Our favorite thing is to enjoy our work, be proud of the end result, and put some smiles on faces.
The best part of our job is that we can work on projects we'd sincerely wish to be a part, viewer, or reader of.
Vodafone Freezone High School Music Contest
The Beginning
Being given the chance to turn excited and inspired event Vodafone Freezone Highschool Music Contest into a story made us hopeful for the future. The music contest expanded its borders to cover Izmir and Ankara along with Istanbul in 2012 as 1641 aspiring musicians from 274 schools entered. FSAP team filmed the event from the first rehearsal to the final night, and saw hundreds of high schoolers making their way from classrooms to the stage.
What happened?
We had already made an impression on social media with the content we created simultaneously with the auditions. The voting began, the performances created with "shareability" in mind reached thousands of hits. The grand finale and the award ceremony were quite emotional. Prior to the award ceremony in Istanbul, we hosted tens of successful professional musicians like Iskender Paydas, Tibet Agirtan, Melis Sokmen, Athena and Deep Purple's Ian Peace as the big stars of the project.
How did we do it?
We created a broadcast plan that covers all platforms to enable music fans to support the competing high school bands. These plans were backed up by transmedia cross-promotion strategies, such that we accommodated the viewing habits of each medium's own audience.
Impressive cover and original song performances by the young talents were watched nation-wide. 50+ hours of music shows, advertorials, performance videos and documentaries that consisted of the contest footage reached the target thanks to the transmedia content management we designed.
The Happy Ending
In 2011, we carried out the first "crossmedia branded content planning" project in Turkey. Dream TV, Dream Turk, MTV Turkey and izlesene.com aired different versions of Vodafone Freezone High School Music Contest content that support each other in accordance with the strategy.
In 2012, we designed a broadcast plan even broader in scope, and our content was aired on Kral TV, Kral Pop TV and Star TV. Can Bonomo show that took place before the award ceremony was streamed live on social media. Vodafone Freezone High School Music Contest succeeded in multiple areas and broke many records with its various legs in 2012. Vodafone Turkey has won International Public Relations Association's Social Media for PR award for the Vodafone FreeZone video created by FSAP Creative Content Agency.
Vodafone Freezone High School Music Contest is a Serhat Hacipasalioglu organization by End Productions.